Pineapple Academy
Product Launch
This was the opening video for Pineapple Academy’s new product launch and rebrand which took place in Kansas City, MO to a packed house of healthcare and hospitality executives from all over the US. The idea was to show the human achievements and innovations throughout history and how the thirst for knowledge and learning play a huge role technological advancement.
Marketing Collateral & POS
Monthly Newsletter
I wanted our newsletter to be something that people looked forward to each month. Data had shown me that newsletters were major untapped lead generators. Rather than having a stereotypical looking newsletter, I thought if we rebranded it to look more like a magazine and have each month be a different theme, then we’d increase signups and our CTR.
Website Flow
Social Media Campaign
This campaign was a concept that would inspire culinarians that were either in school or just getting out of school. We wanted to show them that you could be as proficient as the people in the ads if you had the proper training.
Nutcracker
Campaigns
The Nutcracker: Magical Christmas TV ad ran on all major networks and web. :30 spots ran on TV and :15 spots ran on Meta, TikTok, Pinterest, and Youtube.
The Dance With US ad was part of an early summer campaign to get young dancers to try out for a small role in the national production of the Nutcracker: Magical Christmas.
Meet the dancers was an ongoing campaign to push ticket sales and social media engagement for the national tour of the Nutcracker: Magical Christmas!
Skaya Online Ballet School - TV Spot
The Skaya online ballet school was a partnership between the producers of the Nutcracker: Magical Christmas and dancers based in Russia & Ukraine. The project was produced remotely during peak Covid with all post production done in the US.
HOMES.com
The Homes.com campaign was designed to sell people on the community rather than just the home itself.
SEED
INFORCE
Influencer Social Media Campaign
The INFORCE influencer campaign was a partnership between INFORCE and three of their athletes. Each documentary was produced in 2 days in different remote areas of the US.
Lifestyle Documentaries
These lifestyle documentaries featured various INFORCE products but mostly focused on the stories of the individuals and organizations that use them.
Product TV Promos
INFORCE had just done a redesign on their products and wanted to get it out to market. These ads were used on TV and at large events and conventions.
Misc Campaigns
The Core Social Justice Cannabis Museum in Boston invites guests to engage with the insanity and inequity of American drug policy through a series of changing exhibits. The current collection, American Warden, urges guests to scrutinize incarceration in America against the backdrop of cannabis prohibition.
This documentary highlights real-world strategies focused on providing housing, support services, and long-term stability for those experiencing homelessness. The project was driven by the vacancy of a brand new and unused prison and how it could be utilized in solving some of the homeless issues.
The 9 part Opioid PSA Series was funded by the District Attorney’s Office. The series focused on the parents that lost their children to opioids. The family members took us through the events that led to their children’s addiction and eventually their death.
This project was funded by the non profit, Deliver Fund. An ex CIA/ex Military Special Forces run organization that focuses on targeting human traffickers in the US using counterterrorism methodology and technology.
The Lagoonfest ad campaign showcased a desert oasis’ out in the middle of Texas where families and friends could escape to during the summer months. The idea was to get different communities excited about this concept so that the developers could expand the concept.
At the time of this production, Country Farms was a NJ based startup that was expanding into Walmarts nationwide. This video played in all their in-store kiosks.
Monaco Ford
TV ADS
Documentary Series
Monaco Ford is a veteran owned organization that gives back to veterans and first responders. Rather than pushing the latest Ford models each month, we conceptualized a series that would appeal to veterans, first responders, and people who like to be entertained. We traveled all over the US, seeking out people that would let us tell their story and also have a good time! Over 2 years we produced around 15 episodes and amassed millions of viewers.
